Visual Identity and Packaging

The logo and packaging for this project are created around a product and target audience. The product is organic whole grain pasta. The audience lives active, health-conscious lifestyles. The name of the pasta company is sano, an Italian word used to describe a healthy life. Sano’s mission statement is “…we know a healthy lifestyle is all about balance. When it comes to Italian food, Sano believes you shouldn’t have to compromise healthy for delicious”. The brand is a whole foods hope-full.