Identity and Branding

Independent study project inspired by an animated Netflix comedy series “Disenchantment.” The show is set in a medieval town, in which a cartoon demon owns a bar named “Luci’s inferno.” This prompted me to begin developing a brand around the name Luci’s Inferno, imagining what it might look like in the real world. I drew inspiration from the Medieval setting and the word play to create an imaginary

bar with a refined visual identity.